Your current location:HOME >sport >McDonald's praised for innovative ad that smells exactly like classic item on their menu 正文
TIME:2024-04-30 02:17:43 Source: Internet compilationEdit:sport
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising somethin
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising something that's even more memorable than the golden arches.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad.
Placed strategically near restaurants, the three plain red or yellow billboards didn't even have a logo but still managed to lure hungry customers in.
The video ad, which was uploaded to the brand's YouTube channel yesterday, has already amassed more than 2,500 views in 24 hours.
It's description reads: 'We've all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad
'You can't see it, but you know it: McDonald's. A scent as recognisable as their logo or jingle.
'That's why McDonald's Netherlands put their iconic smell to the test, using nothing else in their latest campaign.'
To passers-by, the giant billboards simply looked empty - until they caught a whiff of the yummy scent of fries.
The voiceover explained: 'McDonald's, you know it when you smell it. So, we wondered, if people can recognise McDonald's by its delicious smell alone, what if we had nothing else on our billboards? Not even a logo.
'Announcing the world's first billboard that smells like McDonald's.
'We simply used ventilators to subtly diffuse our iconic scent, strategically place the billboards near restaurants, and then let the uncontrollable cravings begin.
'Targeting thousands of noses across the Netherlands, people could look away, but they couldn't smell away. It's the first billboard where the smell becomes the ad.'
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was.
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
READ MORE: McDonald's reveal their new April menu with all new Biscoff Frappé and the return of the Chicken Big Mac'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
A third said: 'I smell fries,' with a fourth adding: 'It smells like a Happy Meal - McDonald's?' and a fifth confidently exclaiming: 'The french fries from McDonald's'.
Being placed within 200 yards of restaurants, they cleverly gave fast food fans the push they needed to treat themselves.
Viewers were impressed with the smart campaign, with one commenter writing: 'Perfect when you roll off the night train at 7am on a Sunday.'
Another remarked: 'Wish I had a Netherlands McDonald's near me in the USA… The love that goes into Netherlands McDonald's completes the experience'.
Stijn Mentrop-Huliselan, CMO of McDonald'sNetherlands, said: 'McDonald's is all about Good Times.
'We are well known for our distinctive brand assets which are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images.
'With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald's.'
Beijing warns of heavy catkin season on way2024-04-30 01:38
Proportion of Chinese citizens with scientific literacy reaches 14.14 pct2024-04-30 01:31
Over 1.12 bln people have health insurance e2024-04-30 01:16
Int'l travel expo kicks off in Macao2024-04-30 00:49
David Malukas dropped by McLaren after injured IndyCar driver misses 4th race following bike crash2024-04-30 00:47
Messi scores in return as Miami held by Colorado2024-04-30 00:31
Chinese premier pledges efforts to promote equipment upgrades, trade2024-04-30 00:04
China prepares to launch Shenzhou2024-04-29 23:42
Texans WR Tank Dell shot in Florida, sustains minor wound, team says2024-04-29 23:39
Nepali mountain guide climbs Mt. Qomolangma 26th time2024-04-29 23:36
Wild onion dinners mark the turn of the season in Indian Country2024-04-30 02:10
China hosts 19th Western Pacific Naval Symposium2024-04-30 01:34
Temples witness a transformation2024-04-30 01:28
Michael Jackson's iconic sequined 'Billie Jean' jacket2024-04-30 01:22
Mexico's presidential candidates discuss social spending, climate change in 2nd debate2024-04-30 01:19
Trains added to ease ticket shortage2024-04-30 01:10
Ter Stegen stuck in goalkeeper's purgatory in Germany team2024-04-30 01:04
Top political advisor meets visiting KMT delegation2024-04-30 00:30
Binky Felstead showcases her toned midriff in all2024-04-30 00:15
Seasonal 'rocket chasers' ignite aerospace tourism boom in China2024-04-29 23:43